His Spring 2020 collection, titled “Sister,” serves as the bookend to his “American, Also” trilogy, a series of shows that address the undervaluing of African American contributions in popular culture. It’s such a fulfilling, motivating feeling.”Reeboks relationship and design process with Jean-Raymond and Pyer Moss has evolved and grown quickly.“This collection differed in the sense that both his mainline, Pyer Moss and the Reebok by Pyer Moss collection fluidly told a story and fed off each other,” says Shum. The message that came across was clear: the oppression and mistreatment that black people have endured for centuries will never be forgotten, and that in the face of the history and the present, people have “…a freedom on the inside that the world didn’t give them and the world could not take away.”The concept of Sankofa is integral to Reebok by Pyer Moss Collections 3. As the first designer to ever work with Reebok in this capacity, I feel honored to be a part of such an important moment in the brand’s history.”Shum says Jean-Raymond’s storytelling through his designs is unparalleled and that partnering with someone with such vision is a game changer.“Working with Kerby is unique in the sense that no one can tell a story like he does,” she says. “In previous seasons, we were establishing a relationship, understanding each of our needs. Sankofa is a Twi word from the Akan tribe in Ghana that translates to "Go back and get it" and is represented by a bird fetching an egg from its back. The partnership puts Reebok in a whole different light and spectrum.
Reebok Global Design Manager, Priscilla Shum, who has been working with Jean-Raymond on the Reebok side of the collection since its foundation, says the collaboration has been very meaningful to her.“Working with Kerby and the Pyer Moss team has been incredibly rewarding,” says Shum. The show was meticulously staged and paced, and while Pyer Moss has used a live gospel choir for its shows’ music before, the set list remained noteworthy. The second offering will be available December 14th. In this collection that relationship harmony really came through.”The Sept 8th fashion show also debuted the new Reebok by Pyer Moss Experiment 4 “ Fury Trail” sneaker, the latest style to join the Reebok by Pyer Moss footwear collection. The shoe was designed as a sacred object split into three layers, each one representing all those who climb to success through the creation of something sacred in the face of adversity.
But what he displayed takes after a pantheon of leaders—Tharpe, Aaron Douglas, Langston Hughes, Maya Angelou, Benny Andrews, and Check out the Pyer Moss Spring 2020 collection in the slideshow:Five decades after the Stonewall Inn Uprising, the historic New York tavern proves its staying...The Ciao Italia! The show opened with a monologue that took the audience from plantation fields of North Carolina to the Carnegie Hall concert stage, where Sister Rosetta Tharpe, the Godmother of Rock and Roll music, rose to fame. It was an evocative choice that transported the audience and, in the end, brought the crowd to their feet during their final song of the night.By the next day the reviews were in, and the response was overwhelming. The Power of Pyer Moss Designer Kerby Jean-Raymond launches his latest collection with Reebok A fashion show is never just about the clothes, and few shows this season have been quite as thoughtful and impactful as the Pyer Moss show which took place in the historic Kings Theater in Brooklyn, New York on September 8th. I think the success [of the concept] is bringing people closer to me rather than trying to assimilate into whatever else people are doing. It was, to be sure, no mere fashion show, but art showcase that took guests through history and back. “With Kerby I get to witness a creative genius in his element. “His ultimate vision far surpasses what any of us would think of. Here, the founder and designer of Pyer Moss exhibited his Spring 2020 collection, filling up nearly 3,000 seats that, by the end, had the house hollering with excitement and admiration over the profound message presented. Jean-Raymond told Nylon Magazine, “I grew up here. “We are here tonight to claim our wings,” Gerald said, walking up and down the squared-off catwalk in a pair of Pyer Moss Reeboks. As with his previous shows, Jean-Raymond gave people a new perspective on art and fashion and what it can all mean, wrapped up in a story they’ll never forget. Even before getting to the clothes, Jean-Raymond designed the location of the show to be a statement in and of itself, steeped in history and culture. Following was the Pyer Moss Tabernacle Drip Choir Drench in the Blood, accompanied by a band clad in white tuxedos. Designer Kerby Jean-Raymond launches his latest collection with Reebok We strive to serve you better and appreciate your feedbackA fashion show is never just about the clothes, and few shows this season have been quite as thoughtful and impactful as the Pyer Moss show which took place in the historic Kings Theater in Brooklyn, New York on September 8th. So many different eyes and voices that wouldn’t normally be exposed to what we do now have eyes on us.
All you companies that have profitability with no souls can reach back down and reinvest that money into communities, and you’d be shocked with how fast your growth would accelerate.
Being able to extract that vision and put that expression into something he sees in his head is something I can’t really put into words. This is my zone school area. “Having my own division at Reebok allows me a way to provide a pathway for bringing in designers, artists and personalities that we feel can marry well with the Reebok brand. Not only does it pay reference to black artists of disparate mediums (music, art, fashion) that came before him, it encourages younger generations to follow suit.